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American and Asian Source Adefa markets, the 'One Ford' strategy aims to consolidate the US carmaker's presence Links of London these countries, while also building its reputation for international standards in quality, safety and fuel efficiency. The choice of the Pacheco plant for the new vehicle fits well with its strategy to supply the model to Latin American markets, given that it currently exports more than of the plant's production to major regional markets such as Mexico, Venezuela, Central America, Brazil and Chile. In a bid to strengthen its position in these markets, Ford's president and CEO Alan Mulally Links of London Classic Smiley Minx Charm revealed it will not only use the investment to introduce the new vehicle, but will also undertake quality upgrades and improvements at the plant. Although further details are as yet unavailable, BMI believes the introduction of the new vehicle for Latin America reiterates its optimism towards the region. In January , it announced investment of BRLmn US.mn at its Taubaté plant in Sao Paulo state in Brazil to build .litre Sigma engines for its upcoming Fiesta lineup. The Fiesta is an integral part of the 'One Ford' strategy and Ford also revealed that the Brazilianbuilt fourcylinder Sigma engines Links of London Classic Frown Charm be exported to Argentina. Meanwhile, its Mexican facility in Cuautitlan is reportedly pitching for production of a plugin version of the Fiesta sedan on the back of investment of USbn earmarked towards the plant. All these show just how important the region is for Ford as an effective hedge against the losses made in its domestic US market. Renault has plans to invest ARSmn USmn in Argentina between and . The investment will be used to begin production of a new vehicle in the country. Although specific details of the new model have not been revealed, the carmaker has said that it has allocated ARSmn for the production of the vehicle. Renault has a manufacturing plant in the central province of Córdoba, where the new vehicle is likely to be made. The remaining ARSmn of Links of London Classic Smiley Charm will be used for upgrading the plant. Renault along with its alliance partner Nissan Motor ranked as the fourth largest carmaker in the country in , with a market share of nearly . and sales of , units in . BMI believes that Renault's presence in Latin America means that it is fairly well placed for future growth.