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For my example, I'll use a hair salon, but these tips can apply to most businesses: Hair salon marketing starts by knowing what you have to offer the client. Answer these questions: What services do you offer? I suggest you make a list valentines Day pendants prioritize either by what you do best or by revenue. What unique benefit do clients receive when they visit your salon? Again, think about your services but also consider the amenities you offer such as relaxing decor, WiFi, free coffee or beverage, etc. Are your prices, packages and customer service all at the same level or better than other salons in the area? Being less expensive is not always best! Determine what you have to offer the client that makes your hair salon better than others. This will become your marketing tool. For example, perhaps you offer highend hair treatments at affordable prices. This unique offering will draw clients into Links of London salon. Now, you can use this marketing message to alert potential clients that you are in town and ready to serve their needs. Once you have your "offering" organized, you can employ "hair salon marketing methods" such as: Talk to local business people who are in service industries that attract clients similar to your own. For example, clients who visit a local spa, facial treatments or body bronzing salon may enjoy one of your hair treatments. Get to know nearby motel managers or local innkeepers. Often, a guest will want to get herhis hair styled. Provide these establishments with marketing material for your salon. A simple onepage information sheet is all you need. However, if you have business cards or a brochure, use Links of London O Charm. In turn, you should place promotional material for their company in your salon. Talk with notforprofit organizations and offer them a donation. For example, offer discount coupons to the organization to pass out offering a discount of off a salon service. The organization will get for each used coupon that you receive. This reduces your need to promote the business with staff. Encourage word of mouth marketing by providing excellent services that your clients will pass on to others. Encourage them to tell friends and family. You may want to set up a referral program, if you can afford to do so, where you offer a discount to the customer when they refer a friend to the salon. Then, apply worldclass customer service that, in turn, they also will refer to their friends. Enroll in Internet classes to get familiar with the "howtodo" on marketing online. A number of local organizations can and will provide this type of training, and, in most cases, the classes are free. Once you are comfortable with Links of London N Charm Internet, start a Facebook page for your business and just place your answers to the questions I asked at the start of this article. With all businesses, a strong marketing effort is required to keep moving forward and bring in money.